How can Podcast helps Small business
Podcasts are an easy way to choose what you want to consume. With a traditional ratio, you cannot pause when your car is passing through a noisy area and you cannot replay a sentence which you have missed. Sometimes the content you are interested in is to niche to be radio worthy. Here podcast solves all their problems. Podcast In terms of helping businesses downloadable and streamable through free apps and websites, listeners can pick and choose any genre they want to listen to and even subscribe to it, it is not different from picking a TV show on Netflix expects it completely free.
Podcasting software was developed after Curry saw the potential of RSS technology to help provide greater flexibility in finding and downloading audio files which are also helpful for small businesses — that they could be listened to on his iPod. Curry was frustrated at the time it took to manually transfer files from his personal computer to his iPod (Biever, 2005). In August 2004, he sought ways to automatically put Internet radio and audio blogs from his computer onto his iPod (Independent, 2004). He was also frustrated at the time it took to search the Internet for new material that he was interested in downloading.
Why Podcast Should be used by Businesses :
Brand Awareness :
Regular consistency and Familiarity with Podcasts help businesses and companies to build household names. Here you will be able to integrate information for your product and services this will link to the information in the podcast.
Easier than Writing :
In day-to-day services and podcasts in businesses are helpful, Like in day-to-day routine people are much more forgiving of little grammatical mistakes in your speech than they would be in your writing.
Cheaper :
There is no denying that there are lots of great ways to tell a story, Podcasts are helping businesses, Podcasts are solving problems because you need a small one-time investment in equipment.
Increasing Traffic Generation and Increasing referral traffic :
With the help of podcast reference your podcast/services, more apparently people are to check out things on your website. You can create show notes for each episode, This can act as a way for people to get links to the things you referred to in each show.
Internal Company Development :
Having a podcast is the best opportunity to upgrade your speaking skills while discussing your products and services. Public speaking may be difficult for your team members
How PODCASTS can help Businesses :
The Podcast helps in Corporate :
- It will help to build financial updates like quarterly earnings report generation.
- Use in Business news like providing industry news company announcement and trends
- Also, help in generating internal company announcements and newsletter
- Business management fireside chats
The Podcast helps in Sales and Marketing :
- Use in building product news like new features and releasing schedules
- Generation of account management status and providing updates to customer and clients
- Helps in discounts and product and service promotion
- Generating whitepapers
- Summaries for research papers
- Helping interviews with industry experts.
The podcast helps in Human Resources:
- Helps in making HR training courses
- Provides HR initiative announcements
- Building Policies and procedures
- Giving Management tips and best practices
- Helps in Employee commentaries
The podcast helps in Customer Support:
- Helps in Product usage tips and best practices
- Giving Problem reports, status, and workarounds
- Helps in Product training
How can ReadyTalk be Helpful for Business Podcasting?
There are a lot of things for everyone to think about in creating effective business and company podcasts. It may be an unsettling task to sit and start, You still have to evaluate how you can record, host, edit, and publish the podcast.
Ready Talk gives a turnkey podcasting solution that does everything you need to make your podcast. Here you can record web conferences and studio, edit, and mark them as a podcast episode. Ready talk gets changed to the suitable file format, host, and bring out a feed in order to help the audience subscribe and listen, It is easy to use the process and better yet, this is the best solution and helpful for business and beginners, the podcasting features comes with standard with all Ready Talk accounts. So move ahead and get started with this,
You can try a few podcasts and check how fun and easy podcasting can be. Focus on the 4 P’s and you can be soon creating an effective business podcast which provides information to the employees, Your clients or customers, or anyone else who wants to hear what you have to say.